August 2012 Newsletter (vol.10) >> More Than Mums
The madness of spring has come and gone and fall is drawing near, so it is time to think about ways to boost fall sales. While garden mums are still the most popular fall plant, price competition can be cutthroat and consumers are demanding more options than just the traditional fall items. Give your customers what they want by offering more than mums.a Provide your customers with plant options that offer seasonal color and texture other than just mums. Pansies and cabbage/ kale are a great addition. Focus on flowers, foliage, and fruit colors in orange, yellow, red, and purple. Don’t just limit yourself to cold hardy herbaceous plants. Customers are less concerned with hardiness as long as the plants can offer interest for 4-10 weeks.
A few companion plants that can be combined with traditional fall plantings
- Ornamental peppers
- Ornamental grasses
- Heavenly bamboo
- Oakleaf hydrangea
- Swiss chard
Another way to boost fall sales is to take advantage of the current drought and record setting high temperatures by adding grass seed, fertilizer, and erosion control items to your inventory. The summer drought has been devastating to lawns and many will need to be renovated in the fall. Give your customers a one stop shopping experience by stocking all of the lawn renovation items and seasonal plants they will need.
You may also want to consider making your garden center, nursery, or market a destination for your customers. Host a hay ride, corn maze, fall festival, or a pumpkin decorating contest to attract customers to your location. Once they are in the door, sales should be easy to make. Offer fall decorations such as pumpkins, gourds, ornamental corn, cornstalk bundles, and straw bales to help achieve that one stop shopping experience.
It is important to create a fall inventory that will not only meet your needs, but will also make your business stand out from the local competition. Offer more than mums and take advantage of the potential add on sales once the customers are through the door.